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In 1977 the emergence of the punk scene in London and New York gave inspiration for new twists on classic hair themes. Vidal Sassoon's creative directors, Hey Etheline,Tony Rizzo and Shelley Kenton among others helped pioneer this dramatic trend in hair by redefining classic cuts into more extreme replicas of themselves. Etheline would also be one of the first to cut shapes and patterns into hair via shavers. Despite the complexity of the cut, however,hair was still left organic with a natural luster and sheen. This is what separated it from the similar "Mod" movement of the 60s. Bobs were cut into suped up versions such as the thatch or intricate,often geometric styles such as the 3 point with chignon look. Sometimes the texture changed altogether to meet the growing punk and rock n roll fashion and beauty trends of the times. Curly textured shags with veils, or even square cut afros and gravity defying mohawks. For 2012 we have pulled out our 1977 archives ready to continue the legacy into the future. The future is now.

BELLADROID

Our modern culture has long been infatuated with the idea of androids,or synthetic human beings. Now with the onslaught of the digital revolution and the means to clone living organisms,it doesn't look as if the love affair will be ending anytime soon. Android mania can be traced all the way back to Fritz Lang's 1927 silent film,Metropolis. The plot revolves around the antagonist, a female android created by a mad scientist, who wrecks havoc throughout a futuristic city. From there we also have such iconic films as Bladerunner,which was inspired by Phillip K. Dick's critically acclaimed science fiction novel, "Do Androids Dream Of Electric Sheep." The Stepford Wives was also an influential film,among others, that contributed to the phenomena. Our obsession with androids could most likely come from our own narcissism. As the thought of creating a synthetic life form in our own likeness is quite attractive . And speaking of narcissism,what better way to celebrate the aestheic of the android then with beauty and fashion. For the new season dusan for Vidal Sasson wdc presents to you: BELLADROID.

Tomboy Chic

In the spirit of Marlene Dietrich, Katherine Hepburn, Annie Lenox, and Linda Evangelista tomboy chic is alluringly androgynous. This compeling look is exemplified by sleek short boyish crops, tapered close around the sides from feathered pixie cuts evoking Peter Pan to bold mullets and pompadours like Elvis and other 50's bad boys. This gender bender style is quite bold with its stark masculine edge while still maintaining a feminine softness. Further complementing the collection are bold fashion statements from such brands as Comme Des Garcons, Alexander Wang, Rad Hourani and YSL among others. With low maintenance and upkeep this trend is highly favored by stylish girls in the warmer seasons.