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Everyone & everything is now Mobile so we create, curate & deliver marketing messages to your customers' mobile phones through text messaging solutions and Interactive Mobile applications.!

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Our TRIANGULAR strategy improves your company’s efficiency. Imagine your entire marketing audience online and offline, being engaged daily and monitored automatically by your website/mobile site, social networks and email marketing...while you just focus on the core business

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"My name is Dusan A. Grante, owner of The Arthur Christine Salon & Academy . I wanted to take this time exclusively to give extreme praise to the Graphic and web services provided by Keadworks.com . Their team and creative director was always both personally upon request and brought my vision to life. I would highly recommend their services for any business in need of innovative media direction. For ever inspired"

“Im overly impressed with the effective, colorful and simple design/layout of my newly designed & developed SUNBOX 1.0 accounting web application. Keadworks pushed our company into the future with this solution for my staff and clients. I was provided top-notch customer service every step of the way through design meetings with my consultant and I will recommend Keadworks to every client I know!”
~ Folasade A, CEO of Suncrest Financials

"The creative team at Keadworks is just the best at what they do. They made their client a number one priority with no room for neglect in any way, and choosing them to work on my website is one of the best marketing decisions that I have ever made. I felt comfortable because they get you involved in every step of the way until all work is done and you are satisfied. This is just the company everyone needs to handle their web project or websites."
- ANU Gospel Artist

“Keadworks provided the most amazing, knowledgeable and effective business consultant I have ever worked with. They were caring, friendly and put their heart and soul into your business. They put together my new online social presence, helped me out with my business management and improved my operation efficiency in the office. They never stop working for you…they make your business their business.”
Dr Alex Naini D.D.S. , Founder of Aesthetic Dental Spa in Vienna VA

"They have helped Becky’s Fund create and maintain a strong online presence, through our website, mobile devices and other social media outlets. Keadworks efforts have helped us engage our audience and new supporters through a grassroots campaign to get people interested in the issue of domestic violence, as well as involved in our organization and events. They help oversee all of Becky’s Fund’s web, mobile and social media marketing and have greatly increased our awareness and expanded our social networks with their innovative promotional concepts, marketing techniques and cutting edge ideas."
- Becky Lee, Founder/Executive Officer of Becky's Fund, Non-profit fighting against Domestic Violence

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Archive for the ‘Tech news’ Category

Quick Mobile advertising for Small businesses (Mobile Ads)

Small businesses can create mobile ads and benefit greatly too!  Everyone is looking at their phones for tips, tricks, games, social activity and you should try to be on those little screens as well.  Remember that your graphics or text ads must be simple but VERY COMPELLING.  Call to action must be extremely powerful since it is only taking up a smaller space of a smaller screen.

“Dress up what you have [for the holidays],” said Sean Rosenberg, managing director for the U.S. at Grapple Mobile, New York. “Give your current users an updated design to keep them engaged.
“Save new functionality for 2012.”

Try to consult with professional marketers about ways you can integrate simple graphics or text ads into search results, or text campaigns of other nearby businesses operating in your region.  If you are a restaurant, doctor, dentist, clothing store or even a salon, you should look around or ask a professional marketing company for ways you can pay less money to add your campaign message into another businesses text message campaign, mobile app, or mobile email or website campaign.  Some larger small businesses can afford to have mobile apps, mobile website campaigns or mobile text message campaigns and for a cheaper, more effective value, you can get yourself to their audience as well.

A great marketing company or consultant can pair you up with a non-competing business already established in the mobile space that shares the same demographic as a customer base.  Since there may be not much time left to create your own entire mobile marketing campaign for the holidays, collaborative campaigns is key to your holiday mobile strategy as well as building new relationships with new customer bases and businesses alike.

Tips for Building your own Mobile Ads:

  • There is a good number of mobile web banner ad unit sizes (Mobile Marketing Association standards) to ensure compatibility across different mobile devices.  Do some research before designing your ads.  Design at least 5 of those sizes.
  • Keep graphics simple, compelling and remember that less is REALLY MORE in the case of Mobile because you have a smaller space on an already smaller screen
  • Make call-to-action very powerful and with fewer steps to the result expected by the customers, whether it is shopping, setting an appointment or booking a reservation.
  • YOU MUST remember to add the option to close or minimize or hide the ad.  People HATE ads they cannot control.  Be creative with this and it could help you greatly.  Instead of the usual “Close or X” you can do something like a “Sad face pleading don’t click here to close this ad” – It reminds the person to take one last look before closing the ad.   People by default are looking for the X so add some creativity to spark their interest and engage them better.
  • TEST, TEST, TEST all your mobile ads, websites, and campaigns on multiple mobile devices.  This way you are not spending most of the holiday season responding to complaints about your app from its users.

Contact us and let us know what mobile strategies you are using for your small business this holiday season.  And do not forget to take some time off and spend the holidays with your families too!

Happy Holidays from Keadworks!

(Scan this barcode below with your Mobile device and see highlights from 2010 Becky’s Fund events

beckysfund.org
Look below and enjoy Becky’s Fund Kojami interactive photo Frame that could be embedded on any website to further promote your events and increase your web presence and Search Engine Optimization

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Deaf people are not very far away from reading speech from online video content       

Captioning on Television for the Deaf has been around for quite some time. Now it is about to be on online videos, beginning with Youtube videos.  Google employee, Ken Harrenstein, has been around numerous innovations that have assisted the deaf with online communications.  He was part of the team that created ARPANET – the first version of email and online communications, Deafnet – an early online community and messaging tool for deaf people.

Ken himself is deaf.  He turned deaf from the age of 5 years old after an unfortunate situation with mumps.  He fell asleep one night able to hear and woke up the next morning….deaf!

It is very important that he succeeds in completing such a great feat for the online deaf community 9which is a great online community exceeding the people online that can speak Italian and French).  “I am creating something I want and NEED for myself”, says Ken. 

The Technology

It would recognize speech on online videos and create captioning, but for now, users could utilize software to create captioning for all their uploaded video content.  Ken hopes the federal government will assist in legalizing captioning for online video the same way it did “closed captioning” for the Television.

The Domain Game

Pic courtesy of Ehow.com

Pic courtesy of Ehow.com

 If you were running across the street to catch a cab, and yelled behind you the domain name of your website once to a bystander, will they remember the domain name 3 hours later? 

Did you ever have to repeat your website to anyone more than once after they asked for it?

    This is part of your first impression pertaining to branding/marketing and communication between you and your online customers.  This is very important for getting people to visit your website or blog and also for the highly demanded Search Engine Optimization SEO factor.  Below we have put together 3 critical tips:

 Pronounce-ability

Please make sure your domain name is not difficult to pronounce whenever attempted.  Example Smooth.com

Tip: If this domain will consist of more than one word, try to more

Click Image to See Coolest 3D Nexus One website

Click Image to See Coolest 3D Nexus One website

[Watch Video Below] It’s not what we usually do, and we are about one day late, but the new Google Phone “Nexus One” is definitely worth the try and buy.  Knowing you might never need to type most of the time when sending emails, texts or making calls is a great feat achieved by Google.  Video Courtesy of CNN.com

 

This though has indirectly legalized text messaging and sending emails while driving in states that have banned drivers from texting-while-driving….The Police will never know whether we are texting or on a phonecall on our vehicle bluetooth system or hands-free set.

Cool New Phone by Google - Nexus One

Thanks Google!

GOOGLE'S NEW WEAPON? GOOGLE GOGGLES!

December 8, 2009 5:03 pm - Posted by keadworks in Tech news, Uncategorized

GOGGLE WITH GOOGLE!

Ok! Google is really trying to rule the whole world of online information, Facebook and Twitter are just making everyone addicted to the internet and smartphones more than ever.  People are getting late to work because of Facebook Chat, Lying to their coworkers and superiors but are being caught due to a few mistakenly typed characters in one’s status, crashing their cars because of incoming tweets, jay-walking suicidedly (if that’s a word) while tweeting and not watching the road, and forgetting entirely that they have email addresses as they inform people to send them Facebook mail instead.  Google on the other hand is doing things on the internet we only dreamed of.

First of all, there was the more

Click to Check out Foursquare's Website

Foursquare s undoubtedly recieveing an ample amount of reviews from every reliable source as prediction shows it will become the next addiction to social media.

2010 is definitely looking like the year we will all know about this already dominating social network that simply started as an Iphone Application.

Below Mashable.com Founder and CEO writes his own take on this next social media phenom known as “Foursquare”

As 2009 draws to a close, with Twitter undoubtedly this year’s media darling and Facebook continuing on its path to global domination, you may wonder which social-media service will become tech’s poster boy in 2010.

Among the Web’s early adopter set, the answer is nearly unanimous: Foursquare.

While the technology landscape is ever-changing, I’d argue that Foursquare already has aligned itself to become next year’s more