Archive for the ‘Tech news’ Category
Quick Mobile advertising for Small businesses (Mobile Ads)
Small businesses can create mobile ads and benefit greatly too! Everyone is looking at their phones for tips, tricks, games, social activity and you should try to be on those little screens as well. Remember that your graphics or text ads must be simple but VERY COMPELLING. Call to action must be extremely powerful since it is only taking up a smaller space of a smaller screen.
Try to consult with professional marketers about ways you can integrate simple graphics or text ads into search results, or text campaigns of other nearby businesses operating in your region. If you are a restaurant, doctor, dentist, clothing store or even a salon, you should look around or ask a professional marketing company for ways you can pay less money to add your campaign message into another businesses text message campaign, mobile app, or mobile email or website campaign. Some larger small businesses can afford to have mobile apps, mobile website campaigns or mobile text message campaigns and for a cheaper, more effective value, you can get yourself to their audience as well.
A great marketing company or consultant can pair you up with a non-competing business already established in the mobile space that shares the same demographic as a customer base. Since there may be not much time left to create your own entire mobile marketing campaign for the holidays, collaborative campaigns is key to your holiday mobile strategy as well as building new relationships with new customer bases and businesses alike.
Tips for Building your own Mobile Ads:
- There is a good number of mobile web banner ad unit sizes (Mobile Marketing Association standards) to ensure compatibility across different mobile devices. Do some research before designing your ads. Design at least 5 of those sizes.
- Keep graphics simple, compelling and remember that less is REALLY MORE in the case of Mobile because you have a smaller space on an already smaller screen
- Make call-to-action very powerful and with fewer steps to the result expected by the customers, whether it is shopping, setting an appointment or booking a reservation.
- YOU MUST remember to add the option to close or minimize or hide the ad. People HATE ads they cannot control. Be creative with this and it could help you greatly. Instead of the usual “Close or X” you can do something like a “Sad face pleading don’t click here to close this ad” – It reminds the person to take one last look before closing the ad. People by default are looking for the X so add some creativity to spark their interest and engage them better.
- TEST, TEST, TEST all your mobile ads, websites, and campaigns on multiple mobile devices. This way you are not spending most of the holiday season responding to complaints about your app from its users.
Contact us and let us know what mobile strategies you are using for your small business this holiday season. And do not forget to take some time off and spend the holidays with your families too!
Happy Holidays from Keadworks!
Captioning on Television for the Deaf has been around for quite some time. Now it is about to be on online videos, beginning with Youtube videos. Google employee, Ken Harrenstein, has been around numerous innovations that have assisted the deaf with online communications. He was part of the team that created ARPANET – the first version of email and online communications, Deafnet – an early online community and messaging tool for deaf people.
Ken himself is deaf. He turned deaf from the age of 5 years old after an unfortunate situation with mumps. He fell asleep one night able to hear and woke up the next morning….deaf!
It is very important that he succeeds in completing such a great feat for the online deaf community 9which is a great online community exceeding the people online that can speak Italian and French). “I am creating something I want and NEED for myself”, says Ken.
It would recognize speech on online videos and create captioning, but for now, users could utilize software to create captioning for all their uploaded video content. Ken hopes the federal government will assist in legalizing captioning for online video the same way it did “closed captioning” for the Television.
The Domain Game
If you were running across the street to catch a cab, and yelled behind you the domain name of your website once to a bystander, will they remember the domain name 3 hours later?
Did you ever have to repeat your website to anyone more than once after they asked for it?
This is part of your first impression pertaining to branding/marketing and communication between you and your online customers. This is very important for getting people to visit your website or blog and also for the highly demanded Search Engine Optimization SEO factor. Below we have put together 3 critical tips:
Please make sure your domain name is not difficult to pronounce whenever attempted. Example Smooth.com
Tip: If this domain will consist of more than one word, try to more
[Watch Video Below] It’s not what we usually do, and we are about one day late, but the new Google Phone “Nexus One” is definitely worth the try and buy. Knowing you might never need to type most of the time when sending emails, texts or making calls is a great feat achieved by Google. Video Courtesy of CNN.com
This though has indirectly legalized text messaging and sending emails while driving in states that have banned drivers from texting-while-driving….The Police will never know whether we are texting or on a phonecall on our vehicle bluetooth system or hands-free set.