Archive for the ‘Marketer of the Month’ Category
Tide loads of Hope and Pepsi Refresh are two great marketing tactics we are very proud of. With accessibility to millions of dollars for advertising, they decide to stomp decisions like paying over $2 million on 30 seconds of SuperBowl advertising (Pepsi) and decide to pump their advertising budgets into real community involvement and intense social responsibility.
Tide Loads of Hope went to devastated regions affected by Hurricane Katrina and assisted the people living in very poor conditions to launder thousands of loads of dirty laundry. Dirty laundry falls right under necessities after food, water and shelter, because clothing is just as important. They are selling “Tide” imprinted tee-shirts and giving 100% of the profits right back into such initiatives. Smart? We say ingenious.
$20 for a tee-shirt that will have at least 20 to 100+ people see it being worn is equivalent to paying $20 for a billboard space that will be seen by tens to hundreds. Now multiply that by the number of total people that will purchase these tee-shirts and you have the most minimal advertising money ever paid by such a huge corporation.
Their Iphone application that assists you to clean almost any type of stain in your everyday life is definitely a great technical approach for their brand as well. Good job TIDE!
Pepsi Refresh turned down writing a huge paycheck for 165 million viewers to be reminded about their great beverages and this year has budgeted $20million towards multiple non profit and community assisting initiatives. How do they select what exact initiatives to support financially?
That’s where the interaction with their direct consumers and fans comes into play. You could go to their website refresheverything.com and enter, vote or support any known initiative listed or unknown that you know about. So pepsi spends no money searching for initiatives, many highlight genuine initiatives they care about in their communities, and then Pepsi assists by financially funding these hopes and dreams. Money very well spent, consumer interaction well executed and of course, who won’t forget that Pepsi built something new in their neighbourhood? Talkability of their great work will go on for years and that’s the best form of advertising….WORD OF MOUTH!
Small businesses should learn from these. Sometimes with a great heart behind your brand and love for your community, you might never need to spend too much to get your brand noticed and your product or service patronized. An honest job well done goes much farther than any planned form of advertising in many circumstances.
A Great marketing tactic by Domino’s Pizza. “OUR OLD PIZZA SUCKED, NOW TRY OUR BRAND NEW PIZZA”
Did their old pizza really suck? What does this do? Why is this ingenious?
Everyone will obviously want to know the difference between the previous pizza (if we can remember exactly what it tasted like besides a normal pizza) and the so-called NEW Domino’s Pizza. This will drive so much traffic, fueled by curiosity, to the new pizza. Expected Domino’s pizza sales will definitely surge immeasurably and if the new pizza tastes great, it will spark off the most effective marketing weapon on the planet….Word Of Mouth reviews. Domino’s pizzas were probably never as horrible as they make it seem in this video campaign, otherwise Tom Monaghan would not have been successfully selling them for the past 50 years and counting.
Small businesses should learn from this strategy and understand that a sense of “renew” and “refresh” can increase existing customer curiousity and increase brand new customer loyalty. Never forget that the actual “Renewed” product, service or image MUST be a winner otherwise this tactic can actually backfire and give opposite results.
Now let’s all go grab the New and Improved Domino’s pizza and see whether it’s better than the old pizza.
Leave a comment if you have tasted the “new” Domino’s pizza!
After watching this video, you will have much more respect every single time you kick a soccer ball again.You would have never thought this much was put into the production of each soccer ball.
This is a great marketing tactic as it leaves intense visuals in your head and makes you want to own your very own Fifa Soccer ball. We think they should even sell them for a much higher price. They even gave the ball a personality in form of a name….JABULANI
They definitely have great marketing strategists on their side.
Great marketing Fifa…er we mean ..umm..World Cup folks!!
CREATING THE WORLD CUP SOCCER BALL named “JABULANI”
Over 49% of all men in the United States are balding by the age of 30. This is about 1 in every 2 men that have to shave their heads every morning to make the random scanty growing hair follicles on their scalp look decent. One of these men is Todd Greene, 42. Todd was shaving his head in the late 90s and one day got very frustrated by the use of the generic shaving stick.
Without an ounce of skill on building another shaving stick to replace this irritating long handled, finger-using tool, he has successfully created a “Shaving Tool” that today is responsible for a multimillion dollar company that employs hundreds, makes him millions each year, ownership of numerous patents, features in tons of major magazine publications, the coolest apparel and a great smooth shiny bald head daily.
HeadBlade is our selected simple business idea due to the fact that many men did complain about the generic shaving blade but only ONE did something about it and today drives a $110,000 HeadBlade customized Lotus to work every day.
Do you have to be able to build what makes you successful before you try it? Todd says more
Their niche? The gorgeous and Beautiful. Their business model? A guarantee you will look through a website and meet a beautiful person, which is a great start and major worry of subcribers in the dating website business.
If you are ugly, you will get kicked off! Now isn’t that harsh? We think it is a great way to get people to talk about them, good or bad (Free and the Best form of Marketing is WOM) Plus they are honestly satisfying their business model with such a guarantee and guarantees bring more customers.
We think it is a smart idea and great business concept. But from an emotional standpoint, its kind of unfair to the less physically blessed and slightly overweight to overweight individuals. Our website focuses on the marketing concept and business model which we think stands out and (hopefully) lasts long for their business as well.
We come up with ideas that make people talk about your business too! Give us a call today!
This goes out to the investors that doubt the dreams of young men because we entrepreneurs sometimes come up with the most idiotic, stupendous, random and intensely insane business venture ideas! It is who we are, we are just looking for people to believe in our dreams that we see and know how to make a reality.
We highlight these crazy insane-iacs at “BIG NAZO”. In one sentence, they are a company that makes the ugliest, weirdest, most deformed, scariest and eerie gross-looking monsters that simply entertain people. How does something ugly entertain people, especially kids? See for yourself…Unbelievable.
CAN YOU IMAGINE WHAT WILL HAPPEN WHEN
THEY GET A MOVIE DEAL TO HANDLE THE ENTIRE COSTUME FOR A MOVIE BLOCKBUSTER
OR A VIDEO GAME
OR START RENTING MONSTERS FOR PROMOTIONAL USE BY OTHER COMPANIES?
Smart Marketers and business men they are….the opportunities are endless for them. Great stuff!
We had no choice but to award them the startup company of the year. Now let’s go and throw up!
Shhhh!…I think BestMorketing Consultants just gave them ideas for further revenue stream…and we could do the same for you!..Give us a call!
To promote his urban clothing line, MadSoul, in the year 2000, Marc D’Amelio distributes hip-hop music mixtapes in every store and has the DJs and makers of the mixtapes give shoutouts to his clothing line and website between every song by every new and upcoming artist. Upcoming artists because they work very hard to promote and market themselves and it costs the clothing line NOTHING. It created TALKABILITY – The form of making people TALK something wierd about your business that markets you further
He knew his market, what they loved, and provided to them an extra incentive of what they loved. This separated him for other clothing lines and not only drove in new customers and fans for his brand, but created further partnerships between him and major artists which took his lcothing line to a greater level …..AT NO EXTRA COST!
Suspicious that your teen is doing or selling drugs?
Yes! It is a simple business idea, a little strange but simple. And the shocking news remains…It is making a lucrative amount in annual earnings.
This ia a Discreet Dog sniffing company that rents dogs to sniff out drugs in your house that your teenager is hiding. They even offer educational and motivational services for drug using teens.
They are branching off and creating further revenue streams by expanding on a corporate level and renting out to Corporate usinesses as well as training of young professionals that were caught using or hoarding drugs in the workplace (and yes! people have been caught)
Check out their wesite HERE
Oh! and the Dog in the pic is named Nemo, of the San Diego State University Police Department K-9 Unit. He is NOT ONE OF THE SNIFF DOGS, we just loved and used his picture for this post. Credit to the Police Department of San Diego.
[WATCH VIDEO BELOW]
Her name is Shannon Justice. She got laid off from her job as a Marketing Director and has begun a website business from her misfortune that looks more lie a revolutionary service-based venture. Every woman will love her and become a frequent visitor within the next year. SmartCouponDeals.com sends out as emails, Shopping lists showing people where they could save 60 to 90 % on grocery shopping costs.
TRUE MARKETERS ARE LIKE WARRIORS…The worse things get, the wiser we become! It is always recommended to hire professional Marketing Consultants to guide you through your business ventures because we are always thinking forward and ahead. But enough about us…back to the story!
If you don’t think this is a GREAT, SMART and Lucrative idea, you’re either Wealthy and don’t need savings of any sort…or you probably cannot read or understand English, so we will repeat this… SmartCouponDeals.com sends out as emails, Shopping lists showing people where they could save 60 to 90 % on grocery shopping costs. There is a monthly subscription fee to be a member of the website but for the meager monthly charge, it is very well worth the membership to see so many emails with tons of savings on necessities!
Her lay-off might be her destiny to begin such a revolutionary idea to use this service and bring money-savers (everyone!) together to one place to save on the most important product in the world…GROCERIES!
Now that’s a SMART, bold business venture! We predict this will become HUGE in 2010
Join their Facebook Fanpage “SmartCouponDeals.com” Today
WATCH VIDEO BELOW
In 1987, to promote his brand new airline with so much amenities never-before-seen in any airplane, Richard Branson crosses the Atlantic in a HOT AIR BALLOON.
GET IT? VIRGIN-ATLANTIC!
VIRGIN Balloon crossing the ATLANTIC