Archive for the ‘KOJAMI Mobile events’ Category
Whether you’re having a BarbeQue, Pool party, Professional conference, Nightlife party, a Meetup group or promoting a Concert, see why using KOJAMI will save you time, earn you increased loyalty and give you important analytics for all types of events – Watch this video and read these 4 reasons:
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Enjoy this 2 minute animated video below
Many restaurants in Washington DC have found innovative ways to market their brands and advertise their businesses. Mi Rancho is a Mexican exception. With 3 mouth-watering locations in Silver Spring, Rockville and Germantown, they have chosen methods – tactical methods to do more than just connect with their customers but also enhance the continuous relationship of every customer on a very personal level.
They started in late 2011 with an interactive Mobile marketing campaign that gave away monthly specials and freebies, or rewards their best customers and new customers alike. Mi Rancho created the promotional campaign using KOJAMI, a new mobile platform that is used to create, manage and connect with all types of events. You would ask yourself why they used an events application to create the first phase of their 6 month campaign. The answer is simple.
Specials, discounts and giveaways are events. Mi Rancho and their management understand this. They decided to experiment the potential success due to a high smartphone usage by their customers, after a 1-month survey. Upon launch of the campaign, KOJAMI was used to announce and propagate the mobile version of the Giveaway event “FREE Giveaway for up to 4 people”.
Mi Rancho’s kojami mobile campaign event enabled people to see photos of the 3 restaurants, great meals and then RSVP or signup to WIN. Users could easily use the instant GPS feature and immediately navigate to any of the 3 restaurant locations, as they waited the date of the winners being announced. They then shared this mobile event on their social networks and as a text message to customers that ate in any of their locations. 100 people signed up on day one. Eventually the total rose to the hundreds and close to 1,000 customers hoping to win the free Mexican meal. All users signed up via mobile devices providing their email addresses and mobile number. They then put up a poll on their facebook fanpage for people to vote for the final four randomly selected winners. Successfully the restaurant management has grown its marketing base by 700%.
The restaurant can use this growing marketing base to maintain the warm relationship they have initiated with their customers via mobile in late 2011. Most importantly, they provided a mobile experience that was brand new, simple and easy to share – 3 elements that every restaurant should provide alongside great customer service if they want to enhance their “talkability” factor. This made the campaign propagate virally via “Mobile Word-of-Mouth” (a term explained on the Kojami Blog).
Mi Rancho Tex Mex Mexican restaurant is a Mexican restaurant with 3 restaurants located in the cities of Silver Spring, Rockville and Germantown that brings Mexico and its loving culture to the state of Maryland. Visit here to get weekly Giveaways and Specials
Quick Mobile advertising for Small businesses (Mobile Ads)
Small businesses can create mobile ads and benefit greatly too! Everyone is looking at their phones for tips, tricks, games, social activity and you should try to be on those little screens as well. Remember that your graphics or text ads must be simple but VERY COMPELLING. Call to action must be extremely powerful since it is only taking up a smaller space of a smaller screen.
Try to consult with professional marketers about ways you can integrate simple graphics or text ads into search results, or text campaigns of other nearby businesses operating in your region. If you are a restaurant, doctor, dentist, clothing store or even a salon, you should look around or ask a professional marketing company for ways you can pay less money to add your campaign message into another businesses text message campaign, mobile app, or mobile email or website campaign. Some larger small businesses can afford to have mobile apps, mobile website campaigns or mobile text message campaigns and for a cheaper, more effective value, you can get yourself to their audience as well.
A great marketing company or consultant can pair you up with a non-competing business already established in the mobile space that shares the same demographic as a customer base. Since there may be not much time left to create your own entire mobile marketing campaign for the holidays, collaborative campaigns is key to your holiday mobile strategy as well as building new relationships with new customer bases and businesses alike.
Tips for Building your own Mobile Ads:
- There is a good number of mobile web banner ad unit sizes (Mobile Marketing Association standards) to ensure compatibility across different mobile devices. Do some research before designing your ads. Design at least 5 of those sizes.
- Keep graphics simple, compelling and remember that less is REALLY MORE in the case of Mobile because you have a smaller space on an already smaller screen
- Make call-to-action very powerful and with fewer steps to the result expected by the customers, whether it is shopping, setting an appointment or booking a reservation.
- YOU MUST remember to add the option to close or minimize or hide the ad. People HATE ads they cannot control. Be creative with this and it could help you greatly. Instead of the usual “Close or X” you can do something like a “Sad face pleading don’t click here to close this ad” – It reminds the person to take one last look before closing the ad. People by default are looking for the X so add some creativity to spark their interest and engage them better.
- TEST, TEST, TEST all your mobile ads, websites, and campaigns on multiple mobile devices. This way you are not spending most of the holiday season responding to complaints about your app from its users.
Contact us and let us know what mobile strategies you are using for your small business this holiday season. And do not forget to take some time off and spend the holidays with your families too!
Happy Holidays from Keadworks!
Thanksgiving, Black Friday, Veterans day, Christmas Eve, Christmas Day, Day after Christmas are all holidays that we must prepare for and utilize MOBILE MARKETING TIPS as seen below…
“Give your audience content that will extend the physical space they are scanning from and try to link to mobile formatted content,” said David Javitch, vice president of marketing at Scanbuy, New York. “Conversion rates are always higher when the experience is simple and offers choices for the user.
Let us know what you think of this post and your best and worst QR code experiences.
You drive by several venues with lines outside and beautiful interior lighting you can view from the street, but you and your friends cannot decide whether or not it is an event everyone would like to attend; an event that suits everyone’s needs.
You also would hate to risk picking a random event and pay cover, only to realize that it was more
Imagine you’re a young professional traveling out of town to attend a conference for a huge organizational body of which you are a member. You and a few other members are about to walk out of the hotel and no one happens to have the bulky printed conference brochures provided to every member. How will you get instant access to information about to your particular conference?
Imagine if you could pull out your mobile device, enter the keyword for the conference, tap or click on the profile result for the conference event and then interact with it as you please. You can instantly use the GPS button to get directions from your geographical location to the venue, sign into the conference before you arrive, grab individual QR Codes representing each member and view the real-time pictures and video of the conference as it occurs. You could also view nearby attractions and know where and how to find the best parking when you arrive.
Wouldn’t this change the way conference events are attended? Imagine how exciting it would be to attend all day conferences. Imagine fewer fliers, brochures and paperwork to pass out to attendees. Saving time and money, all this information would be accessible via their mobile device throughout the duration of the conference sort through them anytime and from anywhere when they leave. They could even “Shove” the contact information of such material to social media contacts and/or contacts on their mobile devices.
How do you currently search and find preferred conferences or trade shows in your area?
Imagine you’re a college student walking around the university campus and you were curious about the events going on around you. You usually search for “social” events and nothing else. But how do you search for college and university events both on and off-campus?
Imagine if you could pull out your mobile device and instantly discover the more
Imagine if as a user you were able to pull out your mobile device anytime and instantly discover events around you that catered to your interests. Imagine if you could view and interact with the event, experience these events in real-time, and instantly pass on the events profiles to contacts on your mobile device.
Now imagine if as an individual, organization or company having an event, you could have people discover, interact and frequent your events instantly no matter their more