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Broadcast your business or Events to thousands of Mobile phones in your city or region

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"My name is Dusan A. Grante, owner of The Arthur Christine Salon & Academy . I wanted to take this time exclusively to give extreme praise to the Graphic and web services provided by Keadworks.com . Their team and creative director was always both personally upon request and brought my vision to life. I would highly recommend their services for any business in need of innovative media direction. For ever inspired"

“Im overly impressed with the effective, colorful and simple design/layout of my newly designed & developed SUNBOX 1.0 accounting web application. Keadworks pushed our company into the future with this solution for my staff and clients. I was provided top-notch customer service every step of the way through design meetings with my consultant and I will recommend Keadworks to every client I know!”
~ Folasade A, CEO of Suncrest Financials

"The creative team at Keadworks is just the best at what they do. They made their client a number one priority with no room for neglect in any way, and choosing them to work on my website is one of the best marketing decisions that I have ever made. I felt comfortable because they get you involved in every step of the way until all work is done and you are satisfied. This is just the company everyone needs to handle their web project or websites."
- ANU Gospel Artist

“Keadworks provided the most amazing, knowledgeable and effective business consultant I have ever worked with. They were caring, friendly and put their heart and soul into your business. They put together my new online social presence, helped me out with my business management and improved my operation efficiency in the office. They never stop working for you…they make your business their business.”
Dr Alex Naini D.D.S. , Founder of Aesthetic Dental Spa in Vienna VA

"They have helped Becky’s Fund create and maintain a strong online presence, through our website, mobile devices and other social media outlets. Keadworks efforts have helped us engage our audience and new supporters through a grassroots campaign to get people interested in the issue of domestic violence, as well as involved in our organization and events. They help oversee all of Becky’s Fund’s web, mobile and social media marketing and have greatly increased our awareness and expanded our social networks with their innovative promotional concepts, marketing techniques and cutting edge ideas."
- Becky Lee, Founder/Executive Officer of Becky's Fund, Non-profit fighting against Domestic Violence

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Archive for the ‘KOJAMI Mobile events’ Category


Washington DC’s fastest growing main street, H Street Northeast DC, decided to go mobile for the H Street Festival.  Attendees this year are expected to exceed a 50,000 headcount.   All these attendees would use this H Street Festival Mobile app created using the Kojami platform to do the following:

Navigate to the H street corridor

Learn more about each business location and specials

See the schedule of performances on all 10 stages

Share their experiences with friends through photos and videos

…and so much more

 

Attendees would be able to navigate to H Street, view the 10 stage performers

 

Advertising on the Mobile phone is becoming the most effective advertising in this era.  It is advertising right in front of the eyeballs of the mobile phone user.  In the case of Kojami, each event mobile app has a loading screen, an event list and interactive  photo slideshows and video.  Your company logo or provided image goes into  one of these slots and is linked to your website or phone number.

Users then click and call or send you an email to generate leads for your business and organization.

See how it all works….

This is what they see first (above)

This loading screen could be your AD (See below)

 

While scrolling & selecting an event from the event list, your AD is right there!

 

While Enjoying and sharing photos/videos, they could meet your brand when it slides into their screens

 

 

Call Jenny at (202) 657-0004 and REACH over 200,000 young professionals, business owners and families in this area for only $99. 


Send an email with your company info to info@kojami.com with Subject “KOJAMI Advertising” Attn: Jenny



CLICK/Tap Mobile phone below

to SEE EVENT FOR YOURSELF! 

Adams Morgan Day

With a projected attendance of close to 100,000 locals and tourists on September 8, Adams Morgan Main Street, the organization behind this full day event, will utilize the KOJAMI Mobile events platform to mobilize, guide, reward and assist each attendee through the entire festival.  Users will use the mobile version of the entire festival, created using Kojami, to visit each of the 7 stages to watch the 75 bands playing music ranging from jazz, rock and other genres of music.

“We see this as the best way to provide a futuristic experience to every attendee and expose our community businesses via mobile effectively”  says the Event coordinator.

Please click on the image below or tap using your Mobile Phone to see the event lineup.

Adams Morgan Day

The festival will take place on 18th Street, NW, between Florida Avenue and Columbia Road as well as Belmont Road from noon to 7:00pm.  Nonprofits and local businesses will be along 18th Street and artists mostly from the region will be clustered on Arts on Belmont.

As a non-profit, Becky’s Fund has implemented a mobile marketing strategy to accomplish two main goals.  Increase the awareness of domestic violence in the Washington DC metro area through a positive approach, and reach further than its growing networks for support and donations in the quickest and easiest way possible.

By integrating a new mobile marketing and analytics platform named Kojami, Becky’s Fund has been able to reach beyond her immediate network and spread awareness of the issue through events like Walk This Way 2012 at the Wharf.  Becky’s Fund has been able to use this mobile solution to reach almost twice the amount of attendees that physically attended her events through the year, particularly the Walk This Way 2012 event.  This provided a medium to display supporting sponsors and partners for a fee charged by the organization as fundraising.

By tracking the views, shares and conversations using a combination of this application and a mobile strategy, Becky’s Fund was able to increase a like-ability factor towards the issue by almost 1000% (provided by Kojami Inc) compared to last year 2011.  500+ conversations in blogs, forums and social networks were generated by her new mobile marketing strategy, and then aggregated and displayed via one Mobile and Web experience everytime Becky’s Fund had an event.

This strategy caused viral positive conversations in all 3 states in the metro area, regarding the issue of Domestic Violence.  The conversations, participation and interactive photos and video from these events, encouraged many more people to continue supporting the cause and showing their support online, especially via mobile technology.

By monitoring these converations using such tools, Becky’s Fund has taken the great leap to utilize modern-day technology at their disposal to bring more awareness and fight a measurable bout aganist the cause with a major advantage.

Click the image below to Reveal the Photos, Video and Conversations before, during and after the event for Walk This Way 2012 Fundraising fashion show.

SCAN, Click or Tap to reveal Photos, Video and Conversations during #WalkThisWayLIVE

Whether you’re having a BarbeQue, Pool party, Professional conference, Nightlife party, a Meetup group or promoting a Concert, see why using KOJAMI will save you time, earn you increased loyalty and give you important analytics for all types of events – Watch this video and read these 4 reasons:

 

(Click on images for more detail)

Reason #1

Publish your events in one place and it goes to numerous other platforms

Reason #2

Make your events go viral much faster via web and mobile

Reason #3

Acquire and monitor Real-Time analytics before, during and after all events

Reason #4

Stay connected to your event attendees, contribute and track interaction

 

Enjoy this 2 minute animated video below

Many restaurants in Washington DC have found innovative ways to market their brands and advertise their businesses. Mi Rancho is a Mexican exception. With 3 mouth-watering locations in Silver Spring, Rockville and Germantown, they have chosen methods – tactical methods to do more than just connect with their customers but also enhance the continuous relationship of every customer on a very personal level.

They started in late 2011 with an interactive Mobile marketing campaign that gave away monthly specials and freebies, or rewards their best customers and new customers alike. Mi Rancho created the promotional campaign using KOJAMI, a new mobile platform that is used to create, manage and connect with all types of events. You would ask yourself why they used an events application to create the first phase of their 6 month campaign. The answer is simple.

Specials, discounts and giveaways are events. Mi Rancho and their management understand this. They decided to experiment the potential success due to a high smartphone usage by their customers, after a 1-month survey. Upon launch of the campaign, KOJAMI was used to announce and propagate the mobile version of the Giveaway event “FREE Giveaway for up to 4 people”.

Mi Rancho’s kojami mobile campaign event enabled people to see photos of the 3 restaurants, great meals and then RSVP or signup to WIN. Users could easily use the instant GPS feature and immediately navigate to any of the 3 restaurant locations, as they waited the date of the winners being announced. They then shared this mobile event on their social networks and as a text message to customers that ate in any of their locations. 100 people signed up on day one. Eventually the total rose to the hundreds and close to 1,000 customers hoping to win the free Mexican meal. All users signed up via mobile devices providing their email addresses and mobile number. They then put up a poll on their facebook fanpage for people to vote for the final four randomly selected winners. Successfully the restaurant management has grown its marketing base by 700%.

The restaurant can use this growing marketing base to maintain the warm relationship they have initiated with their customers via mobile in late 2011. Most importantly, they provided a mobile experience that was brand new, simple and easy to share – 3 elements that every restaurant should provide alongside great customer service if they want to enhance their “talkability” factor. This made the campaign propagate virally via “Mobile Word-of-Mouth” (a term explained on the Kojami Blog).

Mi Rancho Tex Mex Mexican restaurant is a Mexican restaurant with 3 restaurants located in the cities of Silver Spring, Rockville and Germantown that brings Mexico and its loving culture to the state of Maryland. Visit here to get weekly Giveaways and Specials

Quick Mobile advertising for Small businesses (Mobile Ads)

Small businesses can create mobile ads and benefit greatly too!  Everyone is looking at their phones for tips, tricks, games, social activity and you should try to be on those little screens as well.  Remember that your graphics or text ads must be simple but VERY COMPELLING.  Call to action must be extremely powerful since it is only taking up a smaller space of a smaller screen.

“Dress up what you have [for the holidays],” said Sean Rosenberg, managing director for the U.S. at Grapple Mobile, New York. “Give your current users an updated design to keep them engaged.
“Save new functionality for 2012.”

Try to consult with professional marketers about ways you can integrate simple graphics or text ads into search results, or text campaigns of other nearby businesses operating in your region.  If you are a restaurant, doctor, dentist, clothing store or even a salon, you should look around or ask a professional marketing company for ways you can pay less money to add your campaign message into another businesses text message campaign, mobile app, or mobile email or website campaign.  Some larger small businesses can afford to have mobile apps, mobile website campaigns or mobile text message campaigns and for a cheaper, more effective value, you can get yourself to their audience as well.

A great marketing company or consultant can pair you up with a non-competing business already established in the mobile space that shares the same demographic as a customer base.  Since there may be not much time left to create your own entire mobile marketing campaign for the holidays, collaborative campaigns is key to your holiday mobile strategy as well as building new relationships with new customer bases and businesses alike.

Tips for Building your own Mobile Ads:

  • There is a good number of mobile web banner ad unit sizes (Mobile Marketing Association standards) to ensure compatibility across different mobile devices.  Do some research before designing your ads.  Design at least 5 of those sizes.
  • Keep graphics simple, compelling and remember that less is REALLY MORE in the case of Mobile because you have a smaller space on an already smaller screen
  • Make call-to-action very powerful and with fewer steps to the result expected by the customers, whether it is shopping, setting an appointment or booking a reservation.
  • YOU MUST remember to add the option to close or minimize or hide the ad.  People HATE ads they cannot control.  Be creative with this and it could help you greatly.  Instead of the usual “Close or X” you can do something like a “Sad face pleading don’t click here to close this ad” – It reminds the person to take one last look before closing the ad.   People by default are looking for the X so add some creativity to spark their interest and engage them better.
  • TEST, TEST, TEST all your mobile ads, websites, and campaigns on multiple mobile devices.  This way you are not spending most of the holiday season responding to complaints about your app from its users.

Contact us and let us know what mobile strategies you are using for your small business this holiday season.  And do not forget to take some time off and spend the holidays with your families too!

Happy Holidays from Keadworks!

Thanksgiving, Black Friday, Veterans day, Christmas Eve, Christmas Day, Day after Christmas are all  holidays that we must prepare for and utilize MOBILE MARKETING TIPS as seen below…

QR codes here…QR Codes there …QR Codes EVERYWHERE!!
Consumers this holidays are going to most likely scan these Tags and QR codes wherever they see them..(even people without smartphones will give it a try).  This is because it is gradually becoming popular and people feel that there are hidden benefits to scanning these codes.
So do just that for the customers.  Give them something new and something refreshing to experience once they scan these codes or tags.  If possible, customize them the best you can so people remember the actual tags or QR codes in relation to the company they are interacting with.
Tell them WHY they should scan and HOW to scan.  Many companies are making a HUGE MISTAKE by not doing this.  They do not realize that according to consumer surveys, customers direct their hatred towards the companies and not the QR codes, whenever they have a negative experience or failed expectations.  Also take advantage and GROW YOUR SOCIAL NETWORKS by giving them the option to follow your networks via mobile for future offers and specials.
“Scan this to join our platinum membership”  OR  “Scan this to WIN a FREE meal”
TIP:  Do not promise them FREE items after scanning and it ends up being a trap for them to just simply view your website on their phones.  This could be detrimental to the relationship with the customer.  If you promise them something FREE, give them something FREE.
The average business is still failing to build their marketing base daily, weekly and monthly.  This should be another priority when using Tags or QR codes for your mobile marketing campaigns.  This way you never really lose!  You always are getting something valuable from the customer.
“Get FREE TagReader App from http://tag.KOJAMI.com
Instructions like this MUST always be around the tags or QR codes so people can easily use their mobile phones and get what they need to scan and experience your offering.

“Give your audience content that will extend the physical space they are scanning from and try to link to mobile formatted content,” said David Javitch, vice president of marketing at Scanbuy, New York. “Conversion rates are always higher when the experience is simple and offers choices for the user.

“Tell people why they should scan,” he said. “This does not have to be a discount or coupon, but any information that will help shoppers make a more informed decision. This could include showing a demo video of how a product works, a list of user reviews of the product, or even just the ability to buy the product in a few clicks.
“Don’t be afraid of shoppers scanning in the store. They are going to do it no matter what, so use QR Codes at the shelf to help provide information that will close the sale. This content could be changed dynamically to show daily or weekly specials that can lead to cross sells or an increased basket size.”

Let us know what you think of this post and your best and worst QR code experiences.

Imagine it’s 11pm on Friday night and you are driving through the city with friends trying to decide where to go and what nightlife event to attend. 

You drive by several venues with lines outside and beautiful interior lighting you can view from the street, but you and your friends cannot decide whether or not it is an event everyone would like to attend; an event that suits everyone’s needs. 

You also would hate to risk picking a random event and pay cover, only to realize that it was more

Let’s make conferences interesting again!!

Imagine you’re a young professional traveling out of town to attend a conference for a huge organizational body of which you are a member.  You and a few other members are about to walk out of the hotel and no one happens to have the bulky printed conference brochures provided to every member.   How will you get instant access to information about to your particular conference?

Imagine if you could pull out your mobile device, enter the keyword for the conference, tap or click on the profile result for the conference event and then interact with it as you please. You can instantly use the GPS button to get directions from your geographical location to the venue, sign into the conference before you arrive, grab individual QR Codes representing each member and view the real-time pictures and video of the conference as it occurs.  You could also view nearby attractions and know where and how to find the best parking when you arrive.

Once you arrive, you and the other members do not need to join any lines and can navigate through the conference venue using your mobile devices.

Wouldn’t this change the way conference events are attended?  Imagine how exciting it would be to attend all day conferences.  Imagine fewer fliers, brochures and paperwork to pass out to attendees. Saving time and money, all this information would be accessible via their mobile device throughout the duration of the conference sort through them anytime and from anywhere when they leave.  They could even “Shove” the contact information of such material to social media contacts and/or contacts on their mobile devices.

How do you currently search and find preferred conferences or trade shows in your area?