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NEW Client Alert – ANU is a Gospel singer going global with her new Interactive Website
Many African born artists usually start from somewhere in Africa, some begin their career outside and then begin to gather more fans back in the motherland. This artist has been very true to her music and began her career in the United States. Quite randomly, she grew her fanbase through Europe and South America before gaining traction in her native country of Nigeria. Within just a few months, ANU has garneered a fanbase through the USA, South America, most parts of Europe and now Africa.
She has launched a brand new interactive website (ANU’s Music World), designed and developed by our creative design team, and has created a secretly known but talented marketing and PR team she refers to as #TeamANU. Her slogan is “God, Music…then me” and she says in that order will she enjoy and live the rest of her life through this career path.
With this new website, she wants to directly communicate and grow with her fans and supporters every step of the way. Visit this website to see her photos, videos and hear her music.
Click the golden button to see her website and follow her social networks:
“The creative team at Keadworks is just the best at what they do. They made their client a number one priority with no room for neglect in any way, and choosing them to work on my website is one of the best marketing decisions that I have ever made. I felt comfortable because they get you involved in every step of the way until all work is done and you are satisfied. This is just the company everyone needs to handle their web project or websites.” ~ANU Gospel Artist
TUM – A Maryland event goes Mobile once again for MAY 28 event – Get your boarding pass today
TUM The Urban Marketplace, a company that has brought together the most creative companies and individuals in the Washington DC metro area, is utilizing a mobile and web marketing strategy for their upcoming event on Memorial Day Monday. In 2011, they successfully connected over 15 small business success stories with hundreds of customers and partners. Their vision is simple and as a company, they are becoming more creative with every passing event.
Memorial day Monday is a day off work for you to step into their event and view the experience from the very front door until the end of the event. CLICK HERE to see their event and RSVP
Using a MOBILE PHONE? Click HERE instead.
See their event invite below and take a journey into an event like never before – before, during and even after the event. Our staff will be taking a break and attending as well. We hope to see some of our website readers on Monday May 28, 2012.
NEW Client Alert – Lamont Peterson – Current World Champion picks the best
Lamont Peterson (born January 24, 1984) is an American boxer in the light welterweight division and the current unified WBA (Super) and IBF Junior Welterweight Champion with a current record of (30 Wins(15 KO’s)- 1 Loss, 1 Draw). Lamont Peterson is one of the hottest prospects in the world in the Jr. Welterweight division. He is a true testament to the old adage that hard work and dedication pays off. He is the true American success story. After 17 years of organized boxing (10 as an amateur and seven as a professional) Lamont accomplished his life long dream of becoming a world champion. It happen in thrilling fashion with a victory over Amir Khan on December 10, 2011, in his hometown of Washington, DC, before an enthusiastic crowd of nine thousand people, as millions around the world watched the HBO telecast as a new star in the sport of boxing was born.
His great team and management selected our company among others to enhance their logo and create a new web presence among other online and mobile marketing services. He will be heading to Vegas on May 19 for a televised rematch with Amir Khan. This fight will be shown LIVE on HBO.
4 Lessons to learn from these websites
- Design Smart with detail
- The Patient business gets the most customers
- Energize your “Call-to-Action” with more steroids
Everyday we need a website for our companies. Many of us do not realize that by being particular about few critical steps, we would enable our websites to do more than simply engage visitors and get them to keep browsing the web to our competitors websites. Below we explain 3 tips to think about when you are trying to design your next website OR review and analyze your current website.
Design Smart with details
Branding – let the website reveal your brand’s soul and spirit to every visitor. Let visitors notice your unique color scheme, font style and graphics that portray your company’s offering. Don’t just go for Arial or Times New Roman. Do a little bit of research for font styles that match your industry. Take a look at the font style of dusan grante’s website, the graphic design surrounding the social network icons and fanboxes of PrepQueen or the banner design of Sitayali Wellness. Your website visitors should not think too hard to fully understand and emotionally feel your brand.
The Patient business gets the most customers
You do not need a completely designed website with multiple pages and functionalities at once. Try to fully understand what you plan to offer your customers over time and break it up into phases. The first phase should be the most critical or important part of your eventual implementation. It could be a simple web page or landing page that gets your customers to connect and communicate with your company for specific reasons. These reasons MUST be beneficial to your company and the customer that is visiting your website. In dusangrante.com you can see how a simple webpage allows this hairstylist to connect and communicate with each visitor by providing consulting and response services. This happens to be the first phase of a much larger website and online presence, but the client is being patient by releasing the most critical part of the entire system in its simplest form.
Energize your “Call-to-Action” with more steroids
Create extremely compelling “Call-to-Action” processes. Let your website always guide every visitor to know about your core product or service offering instantly or quickly and then have a compelling, non-negotiable opportunity to purchase or contact you. An opportunity is very different from a sales pitch. Let this happen quickly but gradually. Show your expertise, build trust, create a strong reason/purpose and then compel the reader to make-a-move. These are very well portrayed in PrepQueen.com, SitayaliWellness.com and BlueKnotStrategies.com
Lesson #4 - Hire a Web designer or developer that will listen to and understand your company goals. It is important to know that they are thinking about your company every step through their design and development cycle.
What do you think of this post? Send us an email to info@keadworks.com if you have questions about your current website or new website. We will talk to you at no charge and help you make the right decisions.
NEW Client Alert – TCE Incorporated – Changing small businesses nationwide
Keadworks has added an Inc 500 awarded company, TCE Incorporated to its list of clients. Led by President/CEO Gail Bassette, TCE Incorp has a mission and vision to help you manage projects and solve complex technology and business issues. They take a customized approach that delves into your core business and fleshes out the barriers to your success.
They build relevant relationships and develop strategic innovative solutions that help you create and realize value.
Keadworks will assist them with designing, developing and implementing web/mobile solutions through the year.
Visit TCE Incorp website HERE and learn more.
Maryland restaurant gets spicy 700% increase in customer base by using this new mobile platform
Many restaurants in Washington DC have found innovative ways to market their brands and advertise their businesses. Mi Rancho is a Mexican exception. With 3 mouth-watering locations in Silver Spring, Rockville and Germantown, they have chosen methods – tactical methods to do more than just connect with their customers but also enhance the continuous relationship of every customer on a very personal level.
They started in late 2011 with an interactive Mobile marketing campaign that gave away monthly specials and freebies, or rewards their best customers and new customers alike. Mi Rancho created the promotional campaign using KOJAMI, a new mobile platform that is used to create, manage and connect with all types of events. You would ask yourself why they used an events application to create the first phase of their 6 month campaign. The answer is simple.
Specials, discounts and giveaways are events. Mi Rancho and their management understand this. They decided to experiment the potential success due to a high smartphone usage by their customers, after a 1-month survey. Upon launch of the campaign, KOJAMI was used to announce and propagate the mobile version of the Giveaway event “FREE Giveaway for up to 4 people”.
Mi Rancho’s kojami mobile campaign event enabled people to see photos of the 3 restaurants, great meals and then RSVP or signup to WIN. Users could easily use the instant GPS feature and immediately navigate to any of the 3 restaurant locations, as they waited the date of the winners being announced. They then shared this mobile event on their social networks and as a text message to customers that ate in any of their locations. 100 people signed up on day one. Eventually the total rose to the hundreds and close to 1,000 customers hoping to win the free Mexican meal. All users signed up via mobile devices providing their email addresses and mobile number. They then put up a poll on their facebook fanpage for people to vote for the final four randomly selected winners. Successfully the restaurant management has grown its marketing base by 700%.
The restaurant can use this growing marketing base to maintain the warm relationship they have initiated with their customers via mobile in late 2011. Most importantly, they provided a mobile experience that was brand new, simple and easy to share – 3 elements that every restaurant should provide alongside great customer service if they want to enhance their “talkability” factor. This made the campaign propagate virally via “Mobile Word-of-Mouth” (a term explained on the Kojami Blog).
Mi Rancho Tex Mex Mexican restaurant is a Mexican restaurant with 3 restaurants located in the cities of Silver Spring, Rockville and Germantown that brings Mexico and its loving culture to the state of Maryland. Visit here to get weekly Giveaways and Specials
NEW Client Alert – BMW The Ultimate Driving Machine – Sterling Virginia
Click to see what people are saying about Sterling BMW
The Ultimate Driving Machine has hired Keadworks to inject emo-marketing and creativity in their marketing strategy – and bring them up to innovative speed, as they serve the Stering VA area through downtown Washington DC residents. Look out for our online, mobile and other segments of the planned campaign/strategy for Sterling BMW. As a very successful dealership located in the heart of Sterling Virginia, they are making great plans to express their brand a little differently in 2012 without losing their soul.
Learn more about Sterling BMW HERE
Click to see more photos of incoming BMW vehicles
Small Biz Mobile Marketing done right this Holiday season – Get the tips Part 2
Quick Mobile advertising for Small businesses (Mobile Ads)
Small businesses can create mobile ads and benefit greatly too! Everyone is looking at their phones for tips, tricks, games, social activity and you should try to be on those little screens as well. Remember that your graphics or text ads must be simple but VERY COMPELLING. Call to action must be extremely powerful since it is only taking up a smaller space of a smaller screen.
Try to consult with professional marketers about ways you can integrate simple graphics or text ads into search results, or text campaigns of other nearby businesses operating in your region. If you are a restaurant, doctor, dentist, clothing store or even a salon, you should look around or ask a professional marketing company for ways you can pay less money to add your campaign message into another businesses text message campaign, mobile app, or mobile email or website campaign. Some larger small businesses can afford to have mobile apps, mobile website campaigns or mobile text message campaigns and for a cheaper, more effective value, you can get yourself to their audience as well.
A great marketing company or consultant can pair you up with a non-competing business already established in the mobile space that shares the same demographic as a customer base. Since there may be not much time left to create your own entire mobile marketing campaign for the holidays, collaborative campaigns is key to your holiday mobile strategy as well as building new relationships with new customer bases and businesses alike.
Tips for Building your own Mobile Ads:
- There is a good number of mobile web banner ad unit sizes (Mobile Marketing Association standards) to ensure compatibility across different mobile devices. Do some research before designing your ads. Design at least 5 of those sizes.
- Keep graphics simple, compelling and remember that less is REALLY MORE in the case of Mobile because you have a smaller space on an already smaller screen
- Make call-to-action very powerful and with fewer steps to the result expected by the customers, whether it is shopping, setting an appointment or booking a reservation.
- YOU MUST remember to add the option to close or minimize or hide the ad. People HATE ads they cannot control. Be creative with this and it could help you greatly. Instead of the usual “Close or X” you can do something like a “Sad face pleading don’t click here to close this ad” – It reminds the person to take one last look before closing the ad. People by default are looking for the X so add some creativity to spark their interest and engage them better.
- TEST, TEST, TEST all your mobile ads, websites, and campaigns on multiple mobile devices. This way you are not spending most of the holiday season responding to complaints about your app from its users.
Contact us and let us know what mobile strategies you are using for your small business this holiday season. And do not forget to take some time off and spend the holidays with your families too!
Happy Holidays from Keadworks!
Maryland Dentist renews brand with new logo and Dental Tip website
Dr Wilfred Charles DDS, the dentist that gave away almost $30,000 in dental equipment to a low income dental initiative in Africa, just gave his dental clinic in Largo Maryland a new logo and website (www.CarawayDental.com).
Brand new Logo:
Dr Charles wanted a logo that was different from the usual smile or tooth on a background. Our design team combined the origin and profession of the doctor himself. Being from Grenada, the NUTMEG fruit is celebrated especially during its bursting season of harvesting (See image below). This fruit is used in everything from construction of roads to flavoring while cooking.
We combined this essence with the most important personal advice from the dentist…flossing! They say it is even better to ONLY floss than brush your teeth if you had to choose ONLY one. The logo below is a combination of a bursting nutmeg pod and a dental floss surrounding the lettering for the company name (which originates from the street address of the dental clinic).
Website:
We designed their website to have a similar color scheme with the interior of the dental practice and have 4 main goals.
- Meet the dentist
- Read numerous critical and shocking dental tips
- Learn more about affordable dental coverage
- Set your appointment to meet a dentist that is always SMILING!
When next you step into Caraway Dental, you will see the great similarities between the website and the physical location. Why don’t you visit Dr Charles and see what we are talking about. Set your appointment HERE with Dr Charles today.
NEW Client Alert – Arthur Christine – DC’s Hair Stylist For all Hair Types
With more than fifteen years of experience, Master Stylist Rachel Grante is committed to excellent customer service and proper care for textured and centric hair as well as a variety of curly and straight hair types. She keeps up with the latest trends in the industry by attending hair shows and through constant hair education.
In addition to crafting her own personal style, Rachel has trained with the Vidal Sassoon Academies for ABC hair cuts and color in Chicago and Santa Monica, CA. She is also an Xtreme Lash Stylist, a makeup artist and regularly styles for special occasions and events.
Rachel Grante and the Arthur Christine brand has future plans of socially educating their future marketing base via mobile and social networks on the subject matter of hair care in relation to your health.
Take a look at Arthur Christine’s facebook fanpage HERE and follow Rachel’s hair tips and tricks on the Twitter @ForAllHairTypes HERE
They would be sponsoring a Red Carpet event hosted by Dusan of Sassoon and “Sip with Socialites“. RSVP HERE to attend the elegant event in Georgetown Washington DC
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