Her name is Mrs SADE. With a successful firm based in Maryland, she has helped thousands of people and businesses progress from just making hundreds to hundreds of thousands or more. Follow her on Twitter and LIKE her Facebook Fanpage HERE for Weekly financial and accounting tips. Call her as well and you would learn something guaranteed!
His name is Mike DeGraba. Her name is Stacey Manly. He was her teacher 40 years ago and they hadn’t seen each other since. As fate would have it, they both became fans on the same facebook fanpage. After being fans of the same page for over 2 years, a campaign to WIN 2 FREE MEALS made them winners due to the votes of over 700 fans, and for the first time in 40 years, they reconnected. ”Social media efforts can do much more than sell a burrito or cheese enchilada. It can plant happiness in ways you cannot imagine.” ~Tony Alvarez, manager of the Mi Rancho Mexican restaurant location in Rockville. LIKE their Fanpage HERE
Attention small business owners!! IT IS TIME TO CHANGE THINGS UP! Besides the billion dollar budgets, why do you think major corporations are much more successful in advertising campaigns than you? Answer: They are NOT!
You can achieve much more success since you have a smaller, sometimes more niche segment to target. You can spend little or a lot depending on your budget, but there is ONE CAPITAL SIN you keep committing:
Setting your expectations HIGHER than what you put into your advertising campaigns.
Some individuals, brands, non profits and even startups have been lucky to create successful viral videos, meet lucrative investors or created the perfect marketing partnerships. For those that haven’t pace yourself out. What you put in is most likely what you “might” get…in other instances, you could be lucky unless you hire professional Advertising Strategists.
Do not expect to make $10,000 per month if you are only investing $100 in google adwords and hiring an intern for $150 per month to post interesting things on Facebook or twitter. This is almost IMPOSSIBLE (almost because you could strike some luck seldomly with someone of interest)
HERE IS HOW YOU DO IT – 4 GOLDEN RULES:
- MONTHLY GOAL – Put down a figure you want to set as your revenue goal per month. Then divide this financial goal by your unit price or average price to calculate the amount of people you need to “PAY” you.
- CONTACT (People PAYING you MULTIPLIED BY10) – If you are supposed to have 100 people pay you to reach your target revenue number, call or email 10 times that number. (Remember calling or sending an email will “turn over” depending on the email design/copy or the skill of the phone caller)
- FOLLOW UP with EVERYONE CONTACTED – Send follow up emails to the people tat opened the previous email OR THANK everyone you called with a voicemail or text message (text messages are now cheaper to send to leads)
- INVEST IN REACHING MORE and INVEST IN MONITORING your Efforts – Pay what it costs to reach the amount of people you want to target and pay someone or a company to monitor and get you a monthly report on this.
Don’t Fail to master these golden rues. Otherwise, with technology growing so fast, your competitors down the road and in the next city…..will make you extinct. It could end up like the ICE AGE story.
CALL US for more advice on this topic – 240-599-9525 and ask for Ike (Mike without the “M”)
This year, 3 festivals in DC and Virginia, called upon 3 startup companies to increase their attendees and help promote their sponsors. These festivals got much more than expected. 200,000+ attendees, 2.1million photos, moments and brands shared and 400 local businesses promoted.
The festivals were the Washington DC H Street Northeast festival, Clarendon Day festival in Arlington Virginia and the Adams Morgan Day in Northwest Washington DC.
For the festivals, they made a great decision utilizing local companies instead of outside nationwide marketing and promotion companies to breed a successful turnout. The 3 companies hired were Kojami, Socialin and Songwriters and Poets.
Kojami, a company that has turned over 1 million events to mobile apps, tranformed all the events to a simple mobile app (it takes only seconds), that allowed users to easily navigate to event, find parking, get urgent alerts, share the event, photos and conversations and see post event recap. Users also were able to connect with sponsors they were interested in the product or service offered within the app.
Socialin, with almost 3 million followers in their social networks, is the nation’s fastest growing social marketing platform based in Washington DC and continuously managed and broadcasted social messaging relating to the event in real-time.
Songwriters and Poets, with over 500 curated and vetted talented artists, provided quality music performances and productions that maintained a great attendee experience that was affordable for the organizations that managed the festivals.
As a business owner, learn the elements of design. The best designed products happen when business owners can relate to their creative directors or marketing/design consultants.
Learn from your worst designs. Apple learned a lot from the failure of the “Apple Cube” design. Those lessons helped make the IPOD and Iphone designs remarkable and user-friendly.
A well designed product does not guarantee you will have a very profitable and successful business. Make sure you focus on more
Washington DC’s fastest growing main street, H Street Northeast DC, decided to go mobile for the H Street Festival. Attendees this year are expected to exceed a 50,000 headcount. All these attendees would use this H Street Festival Mobile app created using the Kojami platform to do the following:
Navigate to the H street corridor
Learn more about each business location and specials
See the schedule of performances on all 10 stages
Share their experiences with friends through photos and videos
…and so much more
Attendees would be able to navigate to H Street, view the 10 stage performers
Shannon Davis, a Virginia consulting company owner, had her phone ringing the very next day after she placed an ad in the Kojami Mobile app created for Adams Morgan Day. Click her logo to see her beautiful website and read advice from a professional.This has proven to be effective among other small businesses in the metro area whereby over 50,000 attendees utilize this mobile app before, during and after each event.
For advertisements in upcoming events, contact Paula at (202) 657-0004 and CLICK HERE to see how it works.
Advertising on the Mobile phone is becoming the most effective advertising in this era. It is advertising right in front of the eyeballs of the mobile phone user. In the case of Kojami, each event mobile app has a loading screen, an event list and interactive photo slideshows and video. Your company logo or provided image goes into one of these slots and is linked to your website or phone number.
Users then click and call or send you an email to generate leads for your business and organization.
See how it all works….
This is what they see first (above)